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- Conversational Research in Action: Introducing Fastuna AI
- Research Platform Integration into Innovation Development
- Easy Consumer Testing for Research & Consumer Insight In-House Teams
- Liberate Yourself for More Strategic Tasks
- Rapid Consumer Surveys. Speed Up Your Business Decisions with DIY Research
- Online Tutorial: Concept Writing Templates and Tools for NPD Success
- Consumer Insights for Your Plant-Based Product Success
- Generating Business Ideas Through Testing & Learning
Free Downloads | Industry Resources
- Conversational Research: a Practical Guide
- Mental Map: NPD Process for Insights and Marketing Professionals
- Survival Guide for Market Researchers and Insights Managers
- Best Practice Approach: How to Develop Concepts Using Consumer Feedback
- Research as an Instrument for the Business Growth: How to Find and Validate Product Ideas
- Template for Writing a Concept for Testing
- Design Thinking Guide: 6 Simple Steps for Ideation, Facilitation and Testing
- Research Report: How Consumer Behavior Has Changed in Times of Crisis.
- Research Report: Consumer Insights on Plant-Based Food in Germany and Britain
- Sustainability Report: What does sustainability mean to the British Public in 2021?
Research Tips
- How to Launch a Project with Us in 5 Steps
- Possibilities of our DIY Solution
- NPD Strategy for Insightful Product Development: A Thorough Overview
- Neural Networks in Marketing Research: How They Change The Rules of The Game
- How Insights Managers Can Secure Their Roles
- Cracking Product Claims: A Short Guide to Concept Structure
- The Joy of Delegating Research Tasks to Your Team Members
- Video Ad Test: How to Create a Draft Video for Testing
- Reframing Market Research: From Cold Science to Human Understanding
- 7 Tips on How to Get the Most out of Market Research
- Research ROI. How to Prove it Adds Value
- How to Create Great Surveys That Minimise Dropout Rates
- Mini-Hackathon or How to Generate Viable Ideas in 2 Hours
- Is Your Company Changing and You Don't Know What to Do? pt.1
- Is Your Company Changing and You Don't Know What to Do? pt.2
- Why Test Controversial Ads: Insights
- 5 Reasons to Test on a Wide Audience
- When All Ideas Score the Same. What Can You Do?
Go Agile!
- Unlock Agile Success with 5 Pillars: Mindset, Culture, Structure, Processes, and Tools
- Emotional Agility and Agile Leadership
- 5 Agile Principles for Marketers: Quality, Value, Collaboration, Iteration, and Governance
- The Hidden Opportunities of Agile Working Practices
- Agile Problem Solving
- The Agile Way to Increase the Chances of Generating New and Unique Product Segments
- Rapid Innovation cycles: How Market Research Can Support Agile Innovation Development
- Agile Research During COVID
- The Different Ways We Collaborate with the Marketing Agility Community
- How Agile are the UK and European Marketers? The Future of Marketing Survey Results
Case Studies on Innovation and Product Development
- Analysing the Maybelline and Microsoft Collaboration - Virtual Make-up Filter
- Mars Bar's New Recyclable Packaging Analysis
- Smart Home Devices by LG: Struggles, Successes, and the Value of Consumer Insights
- Heinz pasta sauce: a narcissistic apology or a desired product?
- Sustainability vs Fashion: Will Sustainable Growing Pants Take Off?
- Will Colgate KEEP Carry On? New Smart Toothbrush Test Results
- COVID-Proof Bag: Over the Top or Meeting a Need?
Case Studies on Brand and Comms Development
- How Research Adds Value to the Ad Creation Process
- Importance of Testing Your Comms During Crisis
- Consumer Reaction to the Rebranding of J&J, Burberry and Fanta
- Instant Lottery at Petrol Stations: Making a Boring Task Fun or Raising Suspicions?
- The Joy of Doing Nothing: How Expedia's OOH Ads Play on the Desire to Escape it All
- Marmite Audio Ads: Do Consumers Love Them or Hate Them?
- Launching a New Product? Learn How to Choose the Best Name for it, with Confidence
- Pepsi Rebranding: Do Consumers Feel Nostalgic?
- Unpacking Surreal's Ad Campaign: Expert Opinions and Consumer Insights
- Discover Consumer Perceptions of Black Friday Ads
- Do Brits believe Kim Kardashian's ad for Beyond Meat?
- Is confusion the Right Emotion to Promote Burger King's Plant-Based Chicken Nuggets?
- Is It Worth Following in Dove's Marketing Footsteps? Unilever's Dove Reverse Selfie Video Test Results
- Fat Face's Mindful Christmas Wrapping Paper Concept Test Results
- Will You Swipe Right for this Provocative Tinder Ad?
- Consumer Reaction to Mars Wrigley' Extra Chewing Gum "Get Your Ding Back" Ad
- Analysing The 'Mouldy Whopper' Ad Campaign by Burger King
- Warburtons "Good Bagels" Ad Review
- Gillette "We believe - The Best Men Can Be" Ad Review
Case Studies with Behaviour and Attitude Exploration
- Are Market Researchers Allergic to AI? Our AI Moderator Reveals the Truth
- User Experiences of HSBC, Starling and Revolut Websites
- How to Utilise Agile MRX: Research Tactics for Expanding Brands like Oatly
- Homeschooling Burnout and the Impact on Parent's Mental Health
- Sustainability Report: What Does Sustainability Mean to the British Public in 2021?
- The Battle of Caterpillar Cakes: M&S vs Aldi. We Checked Who Won with the Fastuna Rank It Solution
- After The Lockdown: Report on Consumer Attitudes during COVID
- Do People Miss Office Life? We Ran a Study to Find Out Using the Dettol 'Back to the Office' ad
- Consumer Habits During Lockdown 3.0 in the UK. Food Delivery and Takeout Trends
- The Importance of Road Safety and Privacy for Consumers: Test Results of the AI Tech by Jaguar
- Consumer Behaviour in Times of Change (UK, USA, Germany, Italy, Russia)
"The Christmas Special" Case Studies
- What Makes a Great Christmas Ad? We Found Out with the Help of AI In-depth Interviews
- Christmas 2022 Ads Review: Insights and Analysis
- Christmas 2021: consumer's mood, shopping habits, concerns and expectations (UK and Germany)
- Christmas 2020: consumer's mood, shopping habits, concerns and expectations (UK)
- Christmas 2019 Ads Review: Insights and Analysis
Learn More About Fastuna Platform
- Fastuna: the New Meaning of Automated Research
- The Benefits of Working with a Small Research Company
- Platform Updates for Faster and More Convenient Consumer Insights
- Why Fastuna Has One Set Of Norms For All Categories
- The Annoying Pricing Model that We Stay Away From
- Where Do Our Metrics Come From?
- We Are All About Speed: Insights
- How Simplicity Makes You Faster
- Fastuna: The Alexa for Marketing Professionals
- How We Empower Agile Organisations to Make the Right Decisions Fast
- Are We a Platform with People, or Are We People with a Platform?
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