The idea of pasta sauce range by Heinz. Target:
A national representative sample of Brits between 18 and 65 y.o.Research solution:
We used the
Concept test solution
on the Fastuna platform. Online panel respondents were sent a survey link to their email. After seeing this ad, they answered our survey questions. We added a couple of bespoke questions about their usage of ready-made pasta sauces.