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All Cases
Innovation & Product Development
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Behaviour & Attitude Studies
Go Agile!
Brits and Aussies Fear 2 Things: Immortality and AI. An Alternative Use Case of an MRX platform.
We asked 200 people about the most beneficial and harmful technologies for all humanity. Do you agree with these?
Aviation Marketing: Decoding Consumer Reaction to a Virgin Airways Australia Ad | Fastuna
What happens if you dance like someone IS watching? Explore test results for the latest controversial video ad.
Testing Haribo Packaging with Turkish Consumers: Striking Market Research Results | Fastuna
Haribo released a limited edition mix in Turkey. Consumer reaction? Crazy. Explore our findings in the case study.
How Icky is the Ad for the New Coca Cola Flavor? Consumer Insights | Fastuna
Coke Spiced ad. Judged by Americans. Honest reactions collected through automated market research.
AI Interviewer in Action: Consumer Insights About Sex Toys
Our AI interviewer talked to people in Japan and Germany about sexual wellness. Explore findings in the case study.
Exploring Market Researchers' Attitude Towards AI | Fastuna
How do MRX pros use AI? What are their doubts and concerns? Would they trust an AI automoderator with clients?
Christmas Ads 2023: Insights and Analysis. AI-powered research | Fastuna
Breaking down key ingredients to a memorable Christmas ad + analysing this year's ads by Aldi, Waitrose, TK Maxx and Marks & Spencer.
Instant Lottery at Petrol Station: Case Study | Fastuna
Filling up a tank is a mundane activity. We found out how people feel about it becoming a game.
Banking Website UX Insights: HSBC, Starling, Revolut | Fastuna
Explore HSBC, Starling, and Revolut websites' user experiences. Our UX Check reveals insights: navigation, task completion, and user satisfaction.
J&J, Burberry & Fanta New Logo: Consumer Reaction & Insights | Fastuna
Three brands. Three new logos. We found out what people really think about them.
Explore Expedia's Innovative Visual Ads Campaign | Fastuna
What happens when an ad doesn't provide information, but taps into emotions?
Analyzing Maybelline-Microsoft Collaboration | Fastuna
The two companies teamed up to create a virtual make-up filter for Teams. Is the filter summoning fans or haters?
Mars Bar's New Packaging Analysis | Fastuna
Mars is testing paper packaging instead of the classic plastic. So we tested British consumers to find out their attitude towards the makeover.
Marmite audio ads: do consumers love them or hate them?
How can you tell which audio ads resonate with your audience? We tested Marmite ads to show you how effortless consumer testing can be.
Name Test Example for a New Product: Case Study | Fastuna
We are using an example of headphones to demonstrate how quick and easy it can be to make naming decisions.
Smart Home Devices Insights Case Study | Fastuna
What are the drivers and barriers for consumers to buy high-tech home appliances?
Research Tactics for Brands like Oatly | Fastuna
We are taking a deep dive into the world of alternative milk and evaluating different Oatly ad campaigns from the consumer viewpoint.
Pepsi rebranding: do consumers feel nostalgic?
The new Pepsi logo has taken the internet by storm. The new design is meant to incorporate the best of the old and the new world.
Unpacking a Surreal Ad Campaign | Fastuna
We tested banners with consumers using our Fastuna research platform and found out how many people recognized the endorsement wasn't by real celebrities.
Heinz Pasta Sauce: Market Research and Insights | Fastuna
We tested a product range 150 years later Heinz release what seems to be a logical brand extension – pasta sauces.
Christmas 2022 Ads Review: Insights and Analysis | Fastuna
Presenting our selection of the most Christmassy ads across 5 markets!
Discover Consumer Perceptions of Black Friday Ads | Fastuna
Discover consumer attitudes towards Black Friday ads in Fastuna's case study. Learn strategies to maximize engagement & drive sales during peak shopping seasons
Food Retail Ads: Enhancing Value Through Research | Fastuna
Market researchers can validate ideas at all the stages of the commercial's development — the UK supermarket chains' case study.
A fake bite of fake meat — will it do the trick?
Do Brits believe Kim Kardashian's ad for Beyond Meat? Fastuna's AdVideo test results.
Even More Confusing Times: Case Study | Fastuna
Is confusion the right emotion to promote Burger King’s plant-based chicken nuggets?
Is it worth following in Dove’s marketing footsteps?
Check out Unilever's Dove Reverse Selfie Ad Video test results, revealing insights into its impact and effectiveness. Explore the outcomes now!
From Sustainable Xmas Wrapping Paper to COP26 : Case Study | Fastuna
Discover how Fat Face's sustainable Christmas wrapping paper fared in our Concept Test. Plus, do individual actions truly impact global events like COP26?
Are we all going to have a very merry Christmas?
Each year we ask Brits and Germans to share their sentiments around Christmas.
Will you swipe right for the newest Tinder ad?
Tinder’s provocative You Are Not for Everyone - Fastuna AdVideo test results.
Growing Pants Case Study: Sustainability vs Fashion | Fastuna
Sustainability vs Fashion: UK parents decide if kids ‘Back to the Future’ growing pants will take off?
Plant-Based Products: Investigating Trends | Fastuna
Find out what consumers expect, how the two countries differ and which brands they recognize.
Will Colgate Keep Carry On? A Case Study | Fastuna
The sustainability agenda is high, and Colgate-Palmolive launched their innovation. We found out what consumers in Britain thought about it.
Homeschooling Burnout Case Study | Fastuna
Explore Fastuna's case study on homeschooling burnout. Learn how we supported families during challenging times with effective strategies.
Sustainability Report: Case Study | Fastuna
Sustainability Report: What does sustainability mean to the British Public in 2021?
The Caterpillar Cake Battle: Case Study | Fastuna
Is it game over for Colin the Caterpillar? In the battle of cakes between M&S and Aldi we checked who won using the Fastuna Rank It solution
Get your DING back: are you ready for the lockdown lift?
Discover consumer reaction to "Get Your Ding Back" ad for Wrigley' Extra chewing gum. Explore how our platform can measure consumer attitude.
After the Lockdown: Case Study | Fastuna
After the lockdown. Second wave of our report on consumer attitudes during Coronavirus
COVID-proof bag: OTT or meeting a need?
A bag that can be fully sanitised! What do Brits think of it and are we still concerned about COVID?
Back to Office: Case Study | Fastuna
Do people miss office life? We ran a study to find out using the recent ambiguous Dettol 'Back to the office' ad.
Weihnachtsumfrage 2020 in Deutschland
Wir haben 100 Konsumenten in Deutschland zu ihren Gefühlen, zum Einkaufsverhalten und zur Weihnachtswerbung befragt.
British Christmas 2020: What to expect?
With another COVID-19 lockdown affecting Brits across the country, we wanted to know what were their sentiments toward the holiday season.
Consumer Habits During Lockdown Case Study | Fastuna
Consumer habits during lockdown 3.0 in the UK. Food delivery and takeout trends
The ‘Mouldy Whopper’ ad campaign by Burger King
Dive into "The Mouldy Whopper" case study on Fastuna. Explore how Burger King's bold campaign tackled stereotypes and drove brand authenticity.
Importance of testing your comms during crisis
Uncover the critical role of communication testing in business success. Dive into our case study to understand why testing your comms is indispensable.
Mini Hackathon Overview: Insights | Fastuna
Overview of the APM mini-hackathon test results from the 10th of June 2020
Christmas 2019 Ads Review: Case Study | Fastuna
Christmas 2019 ads review: sentiment vs. home-shaming or a sob story vs. mob story?
Collaboration with the Marketing Agility Community
The different ways we collaborate with the Marketing Agility Community
Humanazing innovation with Bayer
Fastuna partnered with Bayer to help facilitate a 3-day inspirational hackathon called "iDays" showing everyone can be a creative person with correct guidance
Ideas That Make Us Feel Good: Case Study | Fastuna
Explore innovative ideas to uplift lives & moods: from mood-sensing apps to protective patches. Discover which concepts shine & need refining.
Warburtons "GoodBagels" ad review
Discover Fastuna's ad review case study for Warburtons Good Bagels. Gain insights into effective advertising strategies and consumer perceptions.
Gillette "We believe" ad review
Discover insights from our test on Gillette's controversial ad "We Believe - The best men can be". See how real views compare to online polarization.
The importance of road safety and privacy for consumers
Explore our study on new car technology & road safety across 3 markets. Cultural differences in tech perception & privacy influence consumer decisions.
Consumer behaviour in times of change
Gain insights into consumer behavior during times of change. Learn from real cases and navigate market shifts effectively with Fastuna.
How Agile are the UK and European marketers?
Discover how agile UK and European marketers are. Explore real cases, trends, and strategies to stay ahead in dynamic markets with Fastuna.
Show more
Smart Home Devices Insights Case Study | Fastuna
What are the drivers and barriers for consumers to buy high-tech home appliances?
Research Tactics for Brands like Oatly | Fastuna
We are taking a deep dive into the world of alternative milk and evaluating different Oatly ad campaigns from the consumer viewpoint.
Heinz Pasta Sauce: Market Research and Insights | Fastuna
We tested a product range 150 years later Heinz release what seems to be a logical brand extension – pasta sauces.
Growing Pants Case Study: Sustainability vs Fashion | Fastuna
Sustainability vs Fashion: UK parents decide if kids ‘Back to the Future’ growing pants will take off?
Will Colgate Keep Carry On? A Case Study | Fastuna
The sustainability agenda is high, and Colgate-Palmolive launched their innovation. We found out what consumers in Britain thought about it.
COVID-proof bag: OTT or meeting a need?
A bag that can be fully sanitised! What do Brits think of it and are we still concerned about COVID?
Mini Hackathon Overview: Insights | Fastuna
Overview of the APM mini-hackathon test results from the 10th of June 2020
Humanazing innovation with Bayer
Fastuna partnered with Bayer to help facilitate a 3-day inspirational hackathon called "iDays" showing everyone can be a creative person with correct guidance
Ideas That Make Us Feel Good: Case Study | Fastuna
Explore innovative ideas to uplift lives & moods: from mood-sensing apps to protective patches. Discover which concepts shine & need refining.
Show more
Research Tactics for Brands like Oatly | Fastuna
We are taking a deep dive into the world of alternative milk and evaluating different Oatly ad campaigns from the consumer viewpoint.
Pepsi rebranding: do consumers feel nostalgic?
The new Pepsi logo has taken the internet by storm. The new design is meant to incorporate the best of the old and the new world.
Unpacking a Surreal Ad Campaign | Fastuna
We tested banners with consumers using our Fastuna research platform and found out how many people recognized the endorsement wasn't by real celebrities.
Christmas 2022 Ads Review: Insights and Analysis | Fastuna
Presenting our selection of the most Christmassy ads across 5 markets!
Discover Consumer Perceptions of Black Friday Ads | Fastuna
Discover consumer attitudes towards Black Friday ads in Fastuna's case study. Learn strategies to maximize engagement & drive sales during peak shopping seasons
Food Retail Ads: Enhancing Value Through Research | Fastuna
Market researchers can validate ideas at all the stages of the commercial's development — the UK supermarket chains' case study.
Even More Confusing Times: Case Study | Fastuna
Is confusion the right emotion to promote Burger King’s plant-based chicken nuggets?
The Caterpillar Cake Battle: Case Study | Fastuna
Is it game over for Colin the Caterpillar? In the battle of cakes between M&S and Aldi we checked who won using the Fastuna Rank It solution
Get your DING back: are you ready for the lockdown lift?
Discover consumer reaction to "Get Your Ding Back" ad for Wrigley' Extra chewing gum. Explore how our platform can measure consumer attitude.
6 августа 2020
Back to Office: Case Study | Fastuna
Do people miss office life? We ran a study to find out using the recent ambiguous Dettol 'Back to the office' ad.
The ‘Mouldy Whopper’ ad campaign by Burger King
Dive into "The Mouldy Whopper" case study on Fastuna. Explore how Burger King's bold campaign tackled stereotypes and drove brand authenticity.
Importance of testing your comms during crisis
Uncover the critical role of communication testing in business success. Dive into our case study to understand why testing your comms is indispensable.
Christmas 2019 Ads Review: Case Study | Fastuna
Christmas 2019 ads review: sentiment vs. home-shaming or a sob story vs. mob story?
Warburtons "GoodBagels" ad review
Discover Fastuna's ad review case study for Warburtons Good Bagels. Gain insights into effective advertising strategies and consumer perceptions.
Gillette "We believe" ad review
Discover insights from our test on Gillette's controversial ad "We Believe - The best men can be". See how real views compare to online polarization.
The importance of road safety and privacy for consumers
Explore our study on new car technology & road safety across 3 markets. Cultural differences in tech perception & privacy influence consumer decisions.
Show more
Research Tactics for Brands like Oatly | Fastuna
We are taking a deep dive into the world of alternative milk and evaluating different Oatly ad campaigns from the consumer viewpoint.
Plant-Based Products: Investigating Trends | Fastuna
Find out what consumers expect, how the two countries differ and which brands they recognize.
Homeschooling Burnout Case Study | Fastuna
Explore Fastuna's case study on homeschooling burnout. Learn how we supported families during challenging times with effective strategies.
Sustainability Report: Case Study | Fastuna
Sustainability Report: What does sustainability mean to the British Public in 2021?
After the Lockdown: Case Study | Fastuna
After the lockdown. Second wave of our report on consumer attitudes during Coronavirus
Weihnachtsumfrage 2020 in Deutschland
Wir haben 100 Konsumenten in Deutschland zu ihren Gefühlen, zum Einkaufsverhalten und zur Weihnachtswerbung befragt.
British Christmas 2020: What to expect?
With another COVID-19 lockdown affecting Brits across the country, we wanted to know what were their sentiments toward the holiday season.
Consumer Habits During Lockdown Case Study | Fastuna
Consumer habits during lockdown 3.0 in the UK. Food delivery and takeout trends
Importance of testing your comms during crisis
Uncover the critical role of communication testing in business success. Dive into our case study to understand why testing your comms is indispensable.
The importance of road safety and privacy for consumers
Explore our study on new car technology & road safety across 3 markets. Cultural differences in tech perception & privacy influence consumer decisions.
Consumer behaviour in times of change
Gain insights into consumer behavior during times of change. Learn from real cases and navigate market shifts effectively with Fastuna.
Show more
Collaboration with the Marketing Agility Community
The different ways we collaborate with the Marketing Agility Community
How Agile are the UK and European marketers?
Discover how agile UK and European marketers are. Explore real cases, trends, and strategies to stay ahead in dynamic markets with Fastuna.