Over the last few months as we were all getting to grips with virtual working we ran a series of successful mini-hackathons.
Organised together with the Marketing Agility Community
, they were built around the Fastuna
Agile consumer research tool. It was a collaboration between Pam Ashby
, Nadine Rochester
, B2B Marketing Director, Digital Project Leader and a Certified Scrum Master, Rachel Chapman
, a Marketing consultant, specialising in agile marketing, marketing strategy and customer journey analytics, and Community sponsors Ascentae
, who provided technology and support.
There was a guest presentation by Ekaterina Kharitonova
, a Global media and measurement manager at Bayer
who shared her inspiring experience engaging different people and generating great ideas.