Fastuna ‒ Make the right decisions fast!

Yasna.ai - our AI platform for conversational research

Artem Tinchurin

29 April 2024

Human Skills an AI-powered Moderator Must Master

And which one is the hardest to automate.

Artem Tinchurin

10 April 2024

Conversational Research: Rise of Qual or More Qualitative Quant?

Will qualitative research flourish with the advent of AI?

Rimantas Reimontas

15 February 2024

How to Fast-Track Early Innovation: Implementing AI into Concept Development Process

Learn how AI moderation can pave the way for concept development and jump-start the innovation process.

Rimantas Reimontas

26 January 2024

Are we a platform with people, or are we people with a platform?

What is Fastuna and what makes us the right choice for you.

Fastuna

19 January 2024

Conversational Research: A Practical Guide (Free Download)

In this guide, we give an overview of the tech behind conversational research, explain how automated conversational surveys work, delve into the areas of application, discuss data quality issues and much more.

Rimantas Reimontas

18 January 2024

T he annoying pricing model that we stay away from

How Fastuna approaches pricing (spoiler alert: it's as straightforward as it gets).

Fastuna

16 January 2024

Beiersdorf's Digital Transformation:
The Journey to Agile Innovation testing

How Beiersdorf partnered with Fastuna to develop an agile consumer-focused screening method for the innovation pipeline, without making any bigger changes in the innovation process.

Rimantas Reimontas

12 December 2023

Why would you work with a small market research company?

The unique advantages that smaller agencies can offer to clients.

Fastuna

24 November 2023

Conversational research in action: Meet Fastuna AI (Webinar recording)

We've spent this year testing AI for research purposes. Join our webinar to learn how conversational research is applicable to your tasks from our team members who developed a new tool: Fastuna AI

Rimantas Reimontas

21 November 2023

AI-Powered Moderation:
Nonlinear Growth of Data Quantity & Quality

How conversational research is revolutionising the process of collecting insights.

Asya Zorya

24 October 2023

Neural Networks in Marketing Research: How They Change The Rules of The Game

This article aims to illustrate a thought experiment: how humans get pushed out of the market research industry.

Aleksandra Taranova

22 October 2023

NPD Strategy for Insightful Product Development: A Thorough Overview

On the way to developing a product, being in touch with your consumers is crucial. The more often you do that, the more successful your product will be. In this guide, we give the overview of the NPD process to help you understand whether you use market research to the fullest or not.

Fastuna

21 October 2023

Liberate yourself for more strategic tasks (Webinar recording)

We will share the roadmap for the new product development and ad creation processes with all the stages where you, as an insights manager, can integrate a research platform.

Fastuna

19 October 2023

Mental Map: NPD Process for Insights and Marketing Professionals

On the way to developing a product, being in touch with your consumers is crucial. The more often you do that, your product will be more successful. In this mental map, we show the overview of the NPD process to help you understand whether you use market research to the fullest or not.

Marat Sustavov

12 September 2023

How Insights Managers Can Secure Their Roles

As we step into an era where automation and artificial intelligence are rapidly transforming the landscape of data and research, the role of insights managers faces an evolution. Gone are the days when their primary responsibility was conducting research. Now, the survival and relevance of insights managers lie in their ability to adapt and provide value-added services to their organisations.

Fastuna

31 August 2023

Agile Consumer Platform Integration into Innovation Development (Webinar recording)

We are showcasing how we implementing the Fastuna platform into the NPD process of our big client. This webinar is for all managers trying to get the most out of modern consumer insights methods and tools to increase the team's efficiency, confidence and create better products faster.

Fastuna

22 August 2023

Possibilities of the DIY solution

Fastuna DIY — is a solution that allows you to ask your target audience up to 15 questions of your choice. So, what features does the DIY solution include?

Aleksandra Taranova

7 August 2023

Cracking Product Claims: A Short Guide to Concept Structure

A concept should focus on addressing one specific insight or tension, accompanied by a key benefit of the product that aims to resolve that tension. The key benefit represents the core purpose of the product's existence. Other benefits that provide support but hold a lower position in the hierarchy are referred to as Claims.

Fastuna

13 July 2023

Easy Consumer Testing for In-House Teams (Webinar recording)

See how Fastuna's software and experts help make consumer testing easy; boost the standing of research and insights teams; and give stakeholders the confidence of more data-driven decisions.

Aleksandra Taranova

28 June 2023

The joy of delegating research tasks to your team members

As an insights expert, your role is not an easy one. With a constant influx of tasks and limited resources, it can be overwhelming to keep up with the demands. However, there is a solution that can alleviate some of the pressure and empower your team members at the same time - delegating research tasks to them.

Fastuna

7 June 2023

Video Test: How to create a draft video for testing

Before starting the actual production of your video, you can test your idea. Simply make a few slides in PowerPoint and upload your draft video to our Fastuna platform. Within 24 hours, you'll receive valuable feedback from your audience.

Fastuna

30 May 2023

Best Practice Approach: How to Develop Concepts Using Consumer Feedback

A great insight is one that rings true with your audience. Agree? Download our detailed how-to guide which will help you distill that perfect insight, validate ideas based on it and test concepts. All that and great examples only one click away.

Maria Soroka

25 April 2023

Reframing market research: from cold science to human understanding

Transcript of a podcast about the changes in market research, understanding consumers and courageous leadership.

Fastuna

15 Mar 2023

Platform updates for faster and more convenient consumer insights

Fastuna is evolving, so you have a faster and a more convenient tool for getting consumer insights. We would like to announce some of the new features and remind you about the existing ones.

Fastuna

20 Feb 2023

Generating Viable Business Ideas through Rapid Testing and Learning (Webinar recording)

You will learn how to screen insights and product ideas from the early stages of development, allowing you to focus on the most promising options.

Fastuna

25 Jan 2024

Tips to improve the efficiency of research function in 2024

Tidy up your working processes, prepare and plan everything well so that the year ahead runs smoothly. These ideas will help you to free up some of your precious time and headspace.

Fastuna

3 Jan 2023

Where do our metrics come from?

The AISAS model is at the basis of all of our Fastuna questionnaires for testing creative and product ideas. It allows us to evaluate the appeal of an ad or a product as close to the real situation as possible.

Artem Tinchurin

25 Nov 2022

A survival guide for market researchers and insights managers

Stop drowning in routine projects and reap the benefits of market research automation. Download our guide to find out what you, as a researcher, can do to keep from going crazy on the one hand and to help the business become more efficient on the other.

Fastuna

31 Oct 2022

How consumer behavior has changed in times of crisis. Research report

Download the report to find out the situation with their jobs, what products they are saving on, what brand support they are looking for and what their plans for Christmas are.

Research ROI. How to prove it adds value

You won't find "insight in a million" in each research result. But step by step you help creating a better product.

Artem Tinchurin, Visionary CTO, Fastuna

3 Oct 2022

Fastuna

23 May 2022

Why Fastuna Has One Set Of Norms For All Categories

No significant differences across industries according to more than 1500 ad tests in the platform database.

Fastuna

27 January 2022

Rapid Consumer Surveys (Webinar recording)

Learn to conduct quick DIY consumer surveys with confidence and joy!

Fastuna

26 September 2021

Plant based trends consumers really want (Webinar recording)

How consumer insights from the study can help increase your plant-based product success.

Fastuna

16 September 2021

NPD Concept Testing in an Agile Way (Webinar recording)

Get concept writing templates and concept writing tools for new product development success in our free Method Academy Online Tutorial.

Michaela Faber

30 Aug 2021

Remember the Dr. Pepper Commercials?

Being with consumer insights platform Fastuna for the past 10 month made me realize just how much people fear change and why people are so afraid of something new, something that could improve their working lives.

Fastuna

5 Jul 2021

Design Thinking Guide

It isn't really about design. It's the way to innovate with a deep understanding of consumer needs at the core of every decision. It is important to step outside of your known reality when looking to embark on a Design Thinking Path.

Michaela Faber

28 Jan 2021

How to create great surveys that minimise dropout rates!

Badly designed questionnaires are surprisingly common. In this short guide I will tell you how to avoid common mistakes in questionnaires as well as get the most out of your survey. After all, what you really want is valid and standardized feedback to drive your business forward.

Merry Christmas from Fastuna

Christmas bloopers. Nothing serious and completely COVID-free, just fun stuff. Caution: proceed with care! Our fun Xmas poll was so hilarious that you might laugh your socks off. Yes, we said socks :)))

Maria Soroka

17 Dec 2020

Michaela Faber

Fastuna

1 Dec 2020

Download our free template for writing a concept for testing!

Are you involved in product development, innovation or marketing? Do you want to know how your ideas resonate at early stages? Download our easy to use, quick concept test template.

Michaela Faber

26 Nov 2020

What is driving consumers right now?

Being a marketer is really a tough job! Consumer's preferences are changing faster and are less predictable than ever before. Covid-19 is impacting consumption behavior on so many levels.

Neil Harwood

01 Jul 2020

5 pillars for being truly Agile

The term "agile" can actually be applied in different contexts. Here I will share my learnings on the 5 pillars that are required for constructing an agile organisation.

Olga Keating

17 May 2020

Mini-hackathon or how to generate viable ideas in 2 hours

Believe it or not, you can actually hold a quick idea generation session online then test the ideas with consumers online. All of that in just a few hours and you will end up with real viable options that the business can put into development.

Neil Harwood

23 March 2020

Agile Research while Business is (un)usual

Why is agile research the best approach in today's uncertain environment.

Maria Soroka

13 Jan 2020

Fail fast or learn early?

Rapid innovation cycles: how market research can support agile innovation development.

Olga Keating

Pam Ashby

06 Dec 2019

5 Agile Principles for busy Marketers

Marketing plans are the glue that connects the strategy with the implementation, and the vision with the reality. But, if your team looks as if it's only just keeping up with the pace, then the ongoing precision and control that an Agile approach offers might just help.

Maria Soroka

16 Oct 2019

Festival of Marketing highlights

This years Festival of Marketing was all about the customer. Customer experience and customer focus are at the centre of every business model, even in the in the most traditional industries. And businesses are changing to accommodate that and to be able to respond to customer needs fast. It is no longer about being better than competition because that isn't enough, it is about becoming better than you were yesterday, much better... and faster.

Neil Harwood

Maria Soroka

15 Sep 2019

Is your company changing and you don't know what to do?

This is our tip #2 on how to handle change and yet make an impact!

Olga Keating

Fastuna

23 Aug 2019

How to launch a project in 5 steps

Please read this guide or use the chat on this page to ask for help to launch a project.

Maria Soroka

19 Aug 2019

How to survive change and make an impact

Here is our #1 tip on how to survive change and make an impact. Or... have you ever experienced fear of failure?

Olga Keating

Neil Harwood

05 May 2019

F1 Pit Stops. Agile working from F1 to the real world

Increasing the chances of generating new and unique product segments.

Neil Harwood

01 May 2019

Agile Problem Solving

An exciting new approach to identifying the causes of issues in a product development and marketing context.

Andrey Sychev

17 Apr 2019

Why test controversial ads?

Going the controversial way when developing your creative ideas is very tempting. But you have to be smart when pushing boundaries. There is the right way to do this.

Neil Harwood

1 Apr 2019

Fastuna: The Alexa for Marketing Decision Makers

Agile research tools are fast becoming a personal assistant for marketing professionals.
What do Alexa and Fastuna have in common?

Neil Harwood

18 Mar 2019

F1 Pit Stops. The hidden opportunities that await through embracing agile working practices

F1 teams can change tyres in under 2 seconds while for us, regular drivers, it takes nearer 2 hours. What is it about them that allows for such efficiency? And what do agile working practices and sensors in F1 cars have in common?

Andrey Sychev

15 Mar 2019

When all ideas score the same. What can you do?

You were testing different creative or product ideas where all of the options scored the same. You need to figure out what to do next with these results. Or you may be required to select only one option no matter what and support it by solid reasoning and evidence. Here is a simple checklist that you can go through if all of your options have similar or equal overall scores.

Olga Keating

13 Mar 2019

Are your insights bioavailable?

Would you lick an iron frying pan in order to replenish your blood iron?

Maria Soroka

12 Mar 2019

Fastuna - empowering agile organisations to make the right decisions fast!

The modern business world is like a stormy sea - constant waves of change and high speeds. In this climate you have to be able to make decisions quickly and effectively.

Olga Keating

Olga Keating

25 Feb 2019

Emotional agility and agile leadership.
Live long and prosper!

How can leaders create agile organisations with emotional humans naturally resistant to change? Fortunately, unlike Vulcans, we don't have to suppress our emotions… Also, fortunately, we do not have to use the Vulcan greeting, - how do you make your fingers separate like that anyway…?

Pavel Shegolev

18 Feb 2019

Wider than you think! 5 reasons to test on a wide audience

I've always been keen on testing ads and ideas on a wide target audience. On one hand it helps to confirm that we haven't made a mistake when selecting our TA. On the other, it is important to evaluate the full financial potential of an idea and that can only be done when testing on a full base of potential consumers.

Pavel Shegolev

17 Jan 2019

Simplicity makes you faster!

We all like to use simple tools, easy technology and internet services. What if it were also possible to simplify market research, which otherwise requires considerable expertise? Let's look at how a simplified approach can influence speed and results.

Pavel Shegolev

14 Jan 2019

We are all about speed!

Thoughts about speed in business and about our Fastuna platform which we created to help marketeers and product owners faster meet their objectives.

Pavel Shegolev

10 Jan 2019

Fastuna — the new meaning of automated research

Launching Fastuna created a buzz within the research community. We could see how impressed many people were with the concept while clients who tried the tool gave especially good feedback. People asked us how it all started and why. So, let me answer all of the questions in order.