Let’s first look at the design. Unlike Alexa agile research tools are an intangible service so it’s main touchpoints are landing pages rather than a speaker. On the landing page, various testing options are offered depending on the business question a user wishes to answer. Users simply click on the relevant solution and away they go. It’s that simple! Whereas Alexa’s wizardry is in a box with agile research tools, it is integrated within each solution.
Another similarity is ease of use. With agile research tools users simply need to click on a solution, upload their stimuli, define their target group and select their testing option. Setting up a test doesn’t take much longer than to say, "Alexa, play me an Elvis song". As it is so intuitive anyone can start new tests. No research knowledge is required.
Like Alexa, agile research tools react quickly once an input (a test) has been submitted. Results are usually available within a few hours while users can see consumers' responses in real time. They enable fast decision making and efficiencies to marketing workflows.