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Yasna.ai - our AI platform for conversational research

Fastuna

19 January 2024

Conversational Research: A Practical Guide (Free Download)

In this guide, we give an overview of the tech behind conversational research, explain how automated conversational surveys work, delve into the areas of application, discuss data quality issues and much more.

Fastuna

19 October 2023

Mental Map: NPD Process for Insights and Marketing Professionals

On the way to developing a product, being in touch with your consumers is crucial. The more often you do that, your product will be more successful. In this mental map, we show the overview of the NPD process to help you understand whether you use market research to the fullest or not.

Fastuna

22 August 2023

Possibilities of the DIY solution

Fastuna DIY — is a solution that allows you to ask your target audience up to 15 questions of your choice. So, what features does the DIY solution include?

Aleksandra Taranova

7 August 2023

Cracking Product Claims: A Short Guide to Concept Structure

A concept should focus on addressing one specific insight or tension, accompanied by a key benefit of the product that aims to resolve that tension. The key benefit represents the core purpose of the product's existence. Other benefits that provide support but hold a lower position in the hierarchy are referred to as Claims.

Fastuna

7 June 2023

Video Test: How to create a draft video for testing

Before starting the actual production of your video, you can test your idea. Simply make a few slides in PowerPoint and upload your draft video to our Fastuna platform. Within 24 hours, you'll receive valuable feedback from your audience.

Fastuna

30 May 2023

Best Practice Approach: How to Develop Concepts Using Consumer Feedback

A great insight is one that rings true with your audience. Agree? Download our detailed how-to guide which will help you distill that perfect insight, validate ideas based on it and test concepts. All that and great examples only one click away.

Artem Tinchurin

25 Nov 2022

A survival guide for market researchers and insights managers

Stop drowning in routine projects and reap the benefits of market research automation. Download our guide to find out what you, as a researcher, can do to keep from going crazy on the one hand and to help the business become more efficient on the other.

Fastuna

31 Oct 2022

How consumer behavior has changed in times of crisis. Research report

Download the report to find out the situation with their jobs, what products they are saving on, what brand support they are looking for and what their plans for Christmas are.

Research ROI. How to prove it adds value

You won't find "insight in a million" in each research result. But step by step you help creating a better product.

Artem Tinchurin, Visionary CTO, Fastuna

3 Oct 2022

Fastuna

5 Jul 2021

Design Thinking Guide

It isn't really about design. It's the way to innovate with a deep understanding of consumer needs at the core of every decision. It is important to step outside of your known reality when looking to embark on a Design Thinking Path.

Michaela Faber

28 Jan 2021

How to create great surveys that minimise dropout rates!

Badly designed questionnaires are surprisingly common. In this short guide I will tell you how to avoid common mistakes in questionnaires as well as get the most out of your survey. After all, what you really want is valid and standardized feedback to drive your business forward.

Fastuna

1 Dec 2020

Download our free template for writing a concept for testing!

Are you involved in product development, innovation or marketing? Do you want to know how your ideas resonate at early stages? Download our easy to use, quick concept test template.

Fastuna

23 Aug 2019

How to launch a project in 5 steps

Please read this guide or use the chat on this page to ask for help to launch a project.

Maria Soroka

19 Aug 2019

How to survive change and make an impact

Here is our #1 tip on how to survive change and make an impact. Or... have you ever experienced fear of failure?

Olga Keating