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Generating Viable Business Ideas through Rapid Testing and Learning

Webinar recording
About the webinar
Remember how excited your team members are when they have just come up with new insights and product ideas. This motivation is the best energy in the way of product development. Let's provide our teams with the fastest and smartest research solutions. So, they become more confident they are working on the right product due to the instant feedback from their consumers.

In this webinar, you will learn how to test insights (needs) and product ideas from the earliest stage of product development. So you can continue with the most promising ones. We will follow the process and you will see how easy it can be to integrate research into each stage of development. We will use a fun example of Valentine's Day and insights and ideas dedicated to it.

Who is the webinar for?
The webinar will be useful to all specialists involved in the process of product development: insights managers, brand managers, product managers, marketers, and others.

- Nelly Mamyan
Chief success officer, Fastuna. Over 20 years of market research & business management.

- Maria Soroka
Fastuna's human interface. Over 20 years of market research, management, and consumer strategy.
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