Liberate Yourself For More Strategic Tasks

The AI revolution is coming, but not all businesses utilise the benefits of the previous stage — automation. Many insights managers still claim they are burdened with routine tasks like testing concepts and ads, though they aspire to do more strategic research. Luckily, there are various research automation platforms available to assist them.

We will share the roadmap for the new product development and ad creation processes with all the stages where you, as an insights manager, can integrate a research platform.

- Many automation tools do not increase efficiency.
- Researchers in growing businesses are overwhelmed and have to either skip tactical tasks or postpone strategic.
- To use automation efficiently, there must be definition, standardization, and automation of typical tasks, implementation of processes, and education.

Insights managers who want to:

- Do less tactical research with their own hands, standardising and automating those tasks to allow more time for consulting stakeholders on strategic analysis.
- Broaden the area of research implementation within the organisation to increase the business' ROI and make their research department more valuable