People drink what they know, but! 23% of people who are aware of the alternative milk brands don't drink dairy-free milk at all. Statistics paint a promising picture. There is a crowd of cow milk drinkers to win over and competitor brands to outperform. But what would it take to convince your potential audience to ditch cow and go oat, and to stand out among the competition? Oatly, for example, is creating a wide range of products
to satisfy any consumer need.