Are we all going to have a very merry Christmas?

So, we asked a few questions about peoples' mood, their shopping habits, their concerns and their expectations around Christmas time and compared them to last year’s results. Let’s see what we got.

How did we run the study? We used the DIY solution on the Fastuna platform. Online panel respondents were sent a survey link to their email. We interviewed a nationally representative sample of 18−65 y.o. across the UK and Germany to get statistically reliable data.

For the full U.K report visit this link: https://app.fastuna.com/report/LptJfkae7t

For the full German report visit this link: https://app.fastuna.com/report/b6wuvMwBGr

Compared to 2020 we have more consumers thinking positively about Christmas this year. Numbers in Germany have gone up from 50% to 72% of people feeling either positive or very positive. Though generally the UK population seems more positive compared to their German fellow humans, we can see a similar rise in % in the UK from 68% to 83%.

Though the overall mood is definitely up with most people being excited about the festive season, some worries in regards to Covid remain.

Our word clouds show how prominent Covid is still in people’s minds.

With a positive mood on the rise, people want to spend more on Christmas gifts this year, compared to 2020. The number of people who spent more or a lot more than usual has gone up in both countries by quite a bit from 9% to 26%.

Who would have thought that about 40% of Germans and Brits haven’t bought their presents yet with less than 2 weeks until Christmas! And yes over 60% of consumers in both Germany and the UK started buying gifts by this time. That means: get ready, retailers!

Although it dropped a bit this year, online remains the main channel for Christmas shopping.

About a half of Brits are back to high street shopping and are buying their gifts in supermarkets or hypermarkets. Germas remain reluctant and stick to online shopping as their first choice, while only 31% and 23% shop in supermarkets and the local stores respectively.

Yes, they are! A total of 37% of consumers in the UK have started writing Christmas cards, Only 14% of their German counterparts have done the same two weeks before Christmas. Brits are really serious about it and they love buying, giving and receiving their Christmas cards in abundance!

Interesting but figures haven’t changed much since last year in either country as the number of people who booked a restaurant for the festive season remains low. This is because the majority stick to the tradition and are spending Christmas with their family and friends at home.

The number of consumers who have booked travel tickets in 2021 in Germany has gone up quite a bit from 1% in 2020 to 8% percent in 2021. In the UK it has gone up from 4% to 6%. We can see an increase which is great and remain hopeful that this trend will continue.

They are wishing for the end of Covid and for people to be healthy in 2022. It is followed by lottery wins and earning more money as wished by people in both countries in 2022.