Brits and Aussies Fear 2 Things:
Immortality and AI.
An Alternative Use Case of a Market Research Platform.
Anna Kupriyanova
Senior Marketer
Usually at Fastuna we run quick customer surveys to get insights about product concepts and ideas. We test product attributes like design, name and claims. We particularly love to get consumer feedback on video ads. But not this time.
This time we came up with a list of 15 life-changing futuristic technologies and asked people in the UK and Australia to render a verdict. Brits and Aussies told us:
- Which 3 technologies they see as most beneficial for humanity.
- Which 3 technologies they see as most harmful for humanity.
- and Why...
METHODOLOGY
Stimuli: a list of 15 technologies with brief descriptions.
Target: United Kingdom, Australia, male, female, from 18 to 65 years, 200 resp. total sample size.
Research solution: DIY Survey - automated market research solution by Fastuna.
Time to result: 4 hours for collecting 200 answers and generating report.
Stimuli: a list of 15 technologies with brief descriptions.
Target: United Kingdom, Australia, male, female, from 18 to 65 years, 200 resp. total sample size.
Research solution: DIY Survey - automated market research solution by Fastuna.
Time to result: 4 hours for collecting 200 answers and generating report.
Here is the full list of 15 technologies:
ENERGY
An endless source of clean, free energy.
IMMORTALITY
People don't grow old and don't die of old age.
FREE INTERNET
Free anywhere in the world. Without censorship and control by the state and corporations.
AUTOMATED JUSTICE
Artificial intelligence as a judge. Impartial, incorruptible, never makes mistakes.
PERFECT MEDICINE
Cures any disease. No pain, no mistakes.
FAIR SOCIETY
Algorithms for the fair distribution of everything. From each according to his ability, to each according to his needs.
FOOD GENERATOR
Like a microwave, but it synthesizes any food on it own. Abundance - free and delicious food for all people on Earth.
IMPOSSIBILITY OF WAR
Technology makes military conflicts fundamentally impossible
THE TRUTH ABOUT GOD
A definitive answer to the question - "is there a God?"
SERIOUS CRIME PREVENTION
Identifies criminals BEFORE they commit a crime. No more killing and violence.
EASY AND FAST LEARNING
Knowledge and skills are simply downloaded into the brain. You can learn a new language or learn how to fly a helicopter in 30 minutes.
TELEPORTATION
Instant travel to any point on Earth.
CONTROL OF EMOTIONS
You are in complete control of your emotions. You don’t do stupid things, don’t worry and don’t suffer unless you want to.
SPACE TRAVEL
Technology allows you to fly to distant stars and return to Earth.
ARTIFICIAL GENERAL INTELLIGENCE
AI that matches or surpasses human capabilities across a wide range of cognitive tasks.
Top 3 technologies beneficial for humanity,
according to the Brits.
according to the Brits.
Energy and Impossibility of war ranked the same, so we kept them both as part of our "top-3 rating"
“
Cure of all disease with no more pain or suffering would be a great thing for humanity at a point where a lot of people in the world are dying of preventable disease to debilitating cancers and chronic illnesses. Preventing serious crime would also help humanity because the world would be a much better place if we stopped hurting our fellow humans.
— Female, 36
— Female, 36
“
Prevention of crime means no victims, free energy and food means people can thrive.
— Male, 54
— Male, 54
Top 3 technologies beneficial for humanity,
according to the Aussies.
according to the Aussies.
“
I choose these three because instead of the world being a greedy, unfair and war ridden works everyone would be able to live equally, fairly and peacefully.
— Male, 22
— Male, 22
“
An endless supply of food for everyone. No one will go hungry. Reliable energy so we can keep warm in winter and cool in summer. No more crime. We can live our lives happily without having to worry that someone will rob us or kill us. A very happy world it would be.
— Female, 63
— Female, 63
Top 3 technologies harmful for humanity,
according to the Brits.
according to the Brits.
“
Immortality just doesn't make sense - the world would be become overpopulated, Disease/illness go hand in hand with our mortality so you can't rule that out.
Synthesised food - yuck.
— Female, 56
Synthesised food - yuck.
— Female, 56
“
These ones are not just harmful but unsustainable. Some of the other things from the list can actually be done without any miracles.
— Male, 30
— Male, 30
Top 3 technologies harmful for humanity,
according to the Aussies.
according to the Aussies.
“
Personally hearing too much about AI lately. I don't want to live in a "black mirror" episode. Immortality is a fun concept, but how overpopulated would the planet be then? Sounds like
a recipe for disaster.
— Male, 38
a recipe for disaster.
— Male, 38
“
Humans are supposed to have emotions and make mistakes so they can learn from them. People wouldn’t experience life in a genuine way if everything was perfect.
— Female, 32
— Female, 32
We don't want to live in a Black Mirror episode either.
But we do believe in the benefits of AI.
But we do believe in the benefits of AI.
If you haven't heard, we build a whole AI-powered platform for conversations with real people.
We promise there's nothing dystopian about it. Only business benefits. Try it for free here.
We promise there's nothing dystopian about it. Only business benefits. Try it for free here.
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