interest? Is everything clear? Does it attract
Does it stimulate action? Which option is better?
Video Test
How much do people like the video?
Does it stimulate action? Which option
consumers? Does it stimulate
Is everything clear? Does it attract
consumers?
clear? Does it attract
is better? What can be improved?
action? Which option is better? What can be improved?
How much do people like the video? Does it pique
Does it pique
interest? Is everything
interest?
How much do people like the video? Does it pique
How it works
Our success team is ready to support you at each stage
Upload your promo video
Set up a project
Specify your target group
Choose sample size
1
Choose the best option
Adjust your video based on metrics
3
Act upon the report
Automated data collection in 24 hours
2
Methodology
How many?
You will be able to test and compare up to 10 videos within one project.
Who?
Real people who fit the target audience criteria. Consumers from 50+ countries are available now and the number is growing.
How will it be tested?
Testing Videos
Through an online survey. Each respondent will evaluate only one video. In day-to-day life, people don't compare ads; they either buy into them or they don't. Ad evaluation takes place without additional explanation - the video speaks for itself.
You can test finished adverts or early stage video drafts. In the later case, we ask respondents to focus on evaluating the idea of the video, ignoring quality and execution.
Up to 2 minutes
.avi, .mov, .mp4, .mpeg, .ogg, .qt, .webm, .flv.
480p to 720p
File formats
the most appropriate video quality
The file size
How to create a draft video for testing?
You will be able to test and compare up to 10 ideas.
Examples of what can be tested
Storytelling
Video Requirements:
should not exceed 10 MB
Provide a clear and continuous text description of scenes as the frames change. Allow enough time for the reader to comfortably read each frame.
Bordomatic
Incorporate drawn frames that form a cohesive story. Optionally, include concise text explanations of the events. This approach is recommended when visual highlights are crucial.
Animatic
Create a basic, simplified cartoon draft without intricate details. This method is recommended for capturing dynamic elements effectively.
Questionnaire
and includes the following questions.
and includes
The simple survey is based on
the following questions.
Thinking about what is being communicated in this video, is it relevant to you and your needs?
6
Is this video believable?
7
Do you feel motivated to learn more about what's being communicated in this video?
8
Do you feel motivated to try what's being communicated in this video?
9
If you saw this video in real life, would you tell your friends about it?
10
Is this video interesting to you?
1
Is this video clear to you?
2
Do you like this video in general?
3
Tell us why you feel this way (*optional).
4
How unique is this video?
5
More
Use cases
Talk to us
Fastuna is a fully automated online market research platform which offers a wide range of solutions to cover the full cycle of product development.
