Use automation. DIY and self-service solutions continue to pop up as mushrooms after the summer rain. And you should be taking advantage of it. We already have seen exponential growth in automation, especially over the last 5 years. And we can only expect it to grow more going forward. In fact, automation has become the norm for part of the industry already, especially when it comes to quantitative research. There will be more self service and DIY solutions in data collection, data analysis, writing recommendations, open ends processing and virtually every area which can be automated will be.