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of the product or service are most important to the consumer?

or on labels? Which formulations are the most promising? What properties

Which of the product's advantages

properties of the product or service are most

Claim Test

or on labels? Which formulations are the most promising? What

important to the consumer?

or on labels?

Which formulations are the most promising? What properties of the product or service

are most important to the consumer?

How it works

Our success team is ready to support you at each stage

Upload your claims

Set up a project

Specify your target group

Choose sample size

1

Choose the most promising options

3

Act upon the report

Automated data collection in 24 hours

2

Methodology

How many?

You will be able to test and compare up to 10 claims.

Who?

Real people who fit the target audience criteria. Consumers from 50+ countries are available now and the number is growing.

How will it be tested?

Testing claims

Through an online survey. Each respondent will evaluate only one claim. The lack of direct comparison in the main part of the questionnaire allows for a comparative evaluation of each option. Claims are evaluated in relation to the object itself (object of the claim) based on the given description (and a supporting image), without additional explanation. At the end, respondents will be shown all options and asked to select the best one.

You can test short messages describing unique properties - the advantages that a product or service promises to the consumer. You can add a picture of the product.