to highlight in advertising
Which of the product's advantages
of the product or service are most important to the consumer?
or on labels? Which formulations are the most promising? What properties
Claim Test
properties of the product or service are most
or on labels? Which formulations are the most promising? What
important to the consumer?
or on labels?
Which formulations are the most promising? What properties of the product or service
are most important to the consumer?
How it works
Our success team is ready to support you at each stage
Upload your claims
Set up a project
Specify your target group
Choose sample size
1
Choose the most promising options
3
Act upon the report
Automated data collection in 24 hours
2
Methodology
How many?
You will be able to test and compare up to 10 claims.
Who?
Real people who fit the target audience criteria. Consumers from 50+ countries are available now and the number is growing.
How will it be tested?
Testing claims
Through an online survey. Each respondent will evaluate only one claim. The lack of direct comparison in the main part of the questionnaire allows for a comparative evaluation of each option. Claims are evaluated in relation to the object itself (object of the claim) based on the given description (and a supporting image), without additional explanation. At the end, respondents will be shown all options and asked to select the best one.
You can test short messages describing unique properties - the advantages that a product or service promises to the consumer. You can add a picture of the product.
Text
up to 200 characters
Text + image
Product description
or
or
bmp, jpg, jpeg, gif, png
up to 500 characters
Questionnaire
and includes the following questions.
and includes
The simple survey is based on
the following questions.
Is this claim relevant to your needs?
5
Is this claim credible?
6
Do you feel this claim fits this?
7
Do you feel motivated to try it?
8
Which is the best claim from the list below?
9
Do you like this clam in general?
1
Tell us why you feel this way? (*optional)
2
Is the point of the claim clear to you?
3
How unique is this claim?
4
See the
Claim Test:
example
2 claims of Olive oil
A healthy living!
The only oil you'll need!
1
2
More
Use cases
Talk to us
Fastuna is a fully automated online market research platform which offers a wide range of solutions to cover the full cycle of product development.
