Yasna.ai - our AI platform for in-depth interviews

In-depth testing. Does your idea sell? What can be improved?

Concept Test

How it works

Our success team is ready to support you at each stage

Upload your idea

Set up a project

Specify your target group

Choose sample size

1

Choose the best option

3

Act upon the report

Automated data collection in 24 hours

2

Adjust your concept based on metrics

Methodology

How many?

You will be able to test and compare up to 10 ideas.

Who?

Real people who fit the target audience criteria. Consumers from 50+ countries are available now and the number is growing.

How will it be tested?

Testing concepts

Through an online survey. Each respondent will evaluate only one idea. This approach is best for obtaining proper results for every idea. Idea evaluation is supported by a description and a supporting image but without additional explanation.

You can test a short description of an idea for a product, service, or application. Whether it's just an initial idea or a work-in-progress in the form of a mock-up or concept, a decision needs to be made on whether to start or continue development.

Text

up to 1000 characters

Text + image

Image only

bmp, jpg, jpeg, gif, png

bmp, jpg, jpeg, gif, png

Text + video

Video only

up to 2 min;
.avi, .mov, .mp4, .mpeg, .ogg, .qt, .webm, .flv.

Product price

optionally

or

or

or

or

New Product Development Concept Testing in an Agile Way

Questionnaire

and includes the following questions.

and includes

The simple survey is based on

the following questions.

the AISAS model

respondent view

Is this idea believable?

6

Do you feel motivated to learn more about this idea?

7

Do you feel motivated to try it?

8

If you saw it in real life, would you tell your friends about it?

9

Would you purchase this product if it were priced at (Concept Price)?

10

Is this idea clear to you?

1

Do you like this idea in general?

2

Tell us why you feel this way (*optional).

3

How unique is this idea?

4

Is this idea relevant to you and your needs?

5

See the

Concept Test:

example

full test report →

Test of 3 Product Concepts for Valentine's Day

Fastuna Report

Look deeper in the report to find areas for improvement

→

More

Use cases

How to utilize MRX: Research tactics for expanding brands like Oatly

Pepsi rebranding: do consumers feel nostalgic?

We are taking a deep dive into the world of alternative milk and evaluating different Oatly ad campaigns from the consumer viewpoint

The new Pepsi logo has taken the Internet by storm. The new design is meant to incorporate the best of the old and the new world.

Unpacking Surreal’s ad campaign: expert opinions and consumer insights revealed

We tested banners with consumers using our Fastuna research platform and found out how many people recognized the endorsement wasn’t by real celebrities.

Talk to us

Fastuna is a fully automated online market research platform which offers a wide range of solutions to cover the full cycle of product development.