You want to create an app with recipes. You do not have a concrete idea yet, but you understand that you need to "dig" the needs of people that exist within the territory of "cooking at home".
You talked to people about how they usually decide what to cook. Below is an excerpt from the conversation in text form.
Moderator: How do you now decide what to cook?
Respondent: I open the fridge, look at the small amount of food that is there, and think what I would like — sweet or salty, hot or cold. Then I think about what to do with this "variety" to make it edible.
M: Do you use any applications or websites?
R: Sometimes I go google and type there "a selection of recipes from the list of products" and poke into the first one offered. There I fill in the list of products that are there, a list of recipes appears, and I choose the simplest one.
M: Are you always happy with what these sites offer you?
R: No, usually the recipes are very complex and require a bunch of ingredients that I don’t have :(
M: What emotions do you experience when this happens?
R: I’m angry! Why can’t it be simplified for people?!
M: What does "simple" mean to you?
R: There should be simple products — no anchovies and Jerusalem artichoke. Don’t need these complicated technologies. I still don’t understand what it means to "blanch". Can they just use normal people’s language? And it should be clear how long I will be cooking all this. "Cook until tender" - how many minutes on a conventional stove?
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