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The easiest way to conduct in-depth interviews
AI-moderated = Human-quality + Machine-efficiency.
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Machine-efficiency at Each Stage
In-depth interviewing is one of the most powerful research methods. And now it’s as accessible as surveys. Yasna is an AI assistant that supports you at every stage of the interviewing process, setting you free to focus on strategic tasks instead of digging for data.
Our approach →
  • 1. AI-assisted Setup & Guide Creation
    Define your research objectives, draft key questions, and instruct Yasna where to probe just like you would with a human moderator. You can also upload text, images or videos for testing.
  • 2. Built-in Respondents Recruitment
    Share the interview link with your CRM database or recruit respondents via built-in access to trusted online panels. Yasna’s AI-driven screening ensures only your target audience participates.
  • 3. Automated Interviewing
    Yasna conducts 100s of in-depth conversations a day in 45+ languages, probing naturally to reveal respondents’ true feelings and motivations. She listens, follows up, and clarifies responses - just like an expert qualitative researcher. Respondents can answer in text or voice, making feedback more natural and expressive.
    Chat with Yasna →
  • 4. Instant Analysis
    All interviews are instantly transcribed, summarised in a story-driven format, so you can immerse yourself in people’s experiences. To generate insights effortlessly and make confident decisions quickly, use pre-built or custom reports, ask questions in natural language, and structure findings in your own way. Output is ready for translation into other languages, enabling seamless multilingual analysis and sharing results with international teams.
    See report examples →
AI-assisted Setup & Guide Creation
Define your research objectives, draft key questions, and instruct Yasna where to probe just like you would with a human moderator. You can also upload text, images or videos for testing.
  • Yasna
    AI-moderator
    I know in-depth interviews can be a hassle—so I’ve automated it all. Set up in 30 minutes and start getting responses right away.
Try crafting a project for yourself. I'll assist along the way →
Human-like Quality of Moderation
Yasna is trained by experienced researchers to probe like an expert moderator, getting to the heart of the matter with every question.
  • Flexible interview flow
    Yasna adapts to each answer, asking tailored follow-ups to uncover real motivations no matter the audience: B2C, B2B, doctors, pharmacists etc. She stays aligned with your goals, avoids repetition, and interviews with human-like autonomy.
  • Empathetic interaction
    Yasna cheers people up with supportive replies and creates an atmosphere of understanding. She listens carefully—acknowledging what’s said before gently guiding the conversation forward.
  • Native in 45+ languages
    Global reach with 45+ languages
    Yasna chats with respondents in their native language, paying attention to regional specifics and uncovering cultural nuances.
  • Free from bias
    No prejudice. Yasna maintains full objectivity, with no previous interview influencing the next. People feel safe chatting with Yasna, openly discussing even sensitive topics.
  • Mira
    AI-powered moderator
    AI chatbots have come a long way. Want to see how far? Try my moderation skills—chat with me and experience how your respondents will feel.
I prepared a discussion about work-life balance. Let's chat →

Respondents about their experience

  • "I had a feeling of chatting to someone in person."
    Emma Brooks
    Stay-at-home mom, Manchester
  • "The interview was short, compact and funny with the smileys."
    Carlos Mendes
    B2B Sales Manager, São Paulo
  • "Yasna's curiosity about my views was refreshing."
    Mark Evans
    Electrician, Dublin
  • "Talking to Yasna is more fun than usual forms."
    Dr. Leila Osman
    General Practitioner, Berlin
100s of Interviews a Day
Scale matters. 20 interviews are not enough to gain the edge you need in a competitive market. Quant scale combined with qual depth makes sure you catch all the tiny insights and validate them instantly.
  • Ideation
    More interviews mean more insights. Yasna makes sure you don’t miss anything and find the hidden gems of insights that will help your business create differentiative ideas.
  • Validation
    Two in one - find insights and instantly quantify them. Test your ideas, understand which one is better and what to improve.
  • Rami
    AI-powered moderator
    I talked to 300 people in 5 countries about tethered caps—took just 3 days. Then I turned those chats into clear insights with % breakdowns. Want to see how?
Check out the report →
A Great Helper for Insights Professionals
Quick and efficient, Yasna is your go-to solution for exploratory research when resources are tight—helping you understand people for product development, even with a small team.
Exploratory research handbook →
Market
Research
Uncover attitudes, behaviours, and motivations to refine products or create new ones. Evaluate early stage concepts and ad ideas. Conduct multi-country studies with ease uncovering cultural nuances for expanding into new markets.
UX Research
Map customer journeys, identifying key pain points to improve experiences. Uncover real user motivations with JTBD research. Gather direct churn feedback to refine retention strategies.
CX Research
Capture the VOC to reveal hidden frustrations and unmet needs. Evaluate customer support to optimize service quality. Dig into loyalty drivers to strengthen retention strategies.
Conduct your 1st project absolutely free →

Our clients about their experience

  • “Yasna lets us scale globally—without scaling our team.”
    Petra Langen
    Managing Director, The Lifesights Company GmbH
  • “Quick to set up, smooth conversations, lightning-fast insights.”
    Santiago Peyrou
    Director, Methodology Lab, Equipos Consultores
  • “Deep insights from a larger sample—almost on the fly.”
    Irina Kalugina
    Senior I&A Manager, Reckitt Hygiene, DACH & Nordics
Data security & GDPR Compliance
Your data is securely encrypted and stored on trusted Microsoft Azure servers located in the EU. We partner only with reputable infrastructure providers and have strict internal guidelines for handling personal data. Your data remains private, is never used for LLM training, and is fully GDPR-compliant.
How we protect your data →
Platform Features
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Stay Curious. Stay Ahead
Accelerate in-depth interviews now →